December 03, 2025
Jakarta, December 3, 2025. As a business entity within the Pelindo Group's port ecosystem, specifically for vehicle terminals, PT Indonesia Kendaraan Terminal Tbk (IDX:IPCC), once again received high praise from the Jury for its prestigious awards in four categories (Most Wins) at the 2025 BUMN Track Branding & Marketing Award (BBMA), which is now in its 13th year. This award marks the Company's first at this prestigious event, and this momentum is even more valuable as a reward for the Company's 13 years of providing reliable vehicle loading and unloading services to customers. The event, held at the Borobudur Hotel in Jakarta, was attended by IPCC President Director Sugeng Mulyadi; BUMN Track CEO Syamsudin Hadi Sutarto; and Honorary Jury Member Dr. Ir. Arief Yahya, MSc as the Expert Council of BUMN Track.
Carrying the theme "BUMN Brand Towards Digital Sovereignty and Global Competitiveness", BBMA 2025 focuses on digital sovereignty which is the foundation of economic sovereignty and national competitiveness and is in line with the concept of sustainability in Indonesia. On this occasion, BUMN in particular has a strategic role in the national economy that functions as an agent of Development, Change and Production of superior Human Resources, BUMN must have high competitiveness in branding and marketing aspects. With the development of the digital era and increasing global competition, BUMN is required to continue to innovate in branding and marketing strategies to remain relevant and competitive. BBMA 2025 is a form of appreciation from BUMN Track and BUMN Track Academy for industry players who can integrate branding and marketing strategies effectively to strengthen the role of BUMN and increase Indonesia's socio-economic growth and strengthen the position of BUMN in the international market.
Through Business Innovation (Car Distribution Management/CDM), IPCC was able to bring home 4 (four) awards including Best CMO Leadership & Teamwork, Best Sustainable Branding Initiative (Platinum), Best Data Driven Marketing Strategy (Gold) and Best Customer Experience Personalization (Gold). During the judging via Zoom, the Jury gave its appreciation for the Company's innovation in facing national and global dynamics, especially in the automotive industry where in the midst of a market downturn, the Company was still able to provide optimal performance as shown in the presentation of one of these CDM innovations. Ahmed Kurnia as the Jury who is also the Chairman of BUMN Track was impressed with the performance of IPCC and from the material presented received new information that the national automotive export figure is greater than the international automotive cargo import figure, "Through IPCC's business innovation, we see that the Company is able to provide services outside its core business and present added value for service users, and the perception of more imported automotive products is not quite right where in reality the export figure for Indonesian-made automotive products is higher," said Ahmed.
"This achievement is not mine alone but the result of the passion, dedication, and teamwork of all IPCC personnel. Hopefully, in the future, IPCC can continue to provide broader value to the country and this award confirms IPCC's commitment to sustainable data-based innovation and increasingly personalized services," said Sugeng. Car Distribution Management is the management of the vehicle distribution flow from the factory or arrival point within the IPCC-managed area until the vehicle is received by the dealer or consumer. This system ensures that each vehicle unit is handled safely, efficiently, and according to standards before entering the market. IPCC presents integrated business innovation through which it is divided into two initiatives, the Vehicle Distribution Center (VDC) which provides receiving, storage, inspection, and various value-added services before the vehicle is distributed to the dealer. And In-Land Transportation services, which ensure the process of delivering vehicles from the terminal to the dealer network is faster, safer, and coordinated within a single IPCC service system. The integration of VDC and In-Land Transportation services not only improves the efficiency of the automotive supply chain, but also provides added value for all parties and contributes positively to strengthening the overall vehicle terminal logistics ecosystem. "Hopefully, this achievement will be an encouragement to continue providing added value for stakeholders, shareholders and service users and provide real benefits to the Indonesian economy," concluded Sugeng.
IPCC-Integrated Auto Solutions
IPCC, Leading in Vehicle Logistic Ecosystem
#IPCCTerminalKendaraan #IPCCIntegratedAutoSolutions
#PelindoGroup #IndonesiaMaritimeGateway
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